Consulting and digitizationn.
Marketing software products are of little use without knowledge and experience to squeeze the power out of their functionality. You may already know that. Marketing is much more than a bunch of marketing software. It's a technique. Before Marketing software existed, we already developed our work in a more laborious and artisanal way. Over time it has become more professional, but it still requires knowledge and above all a previous strategy. We help you in the whole process. Depending on the size of your company you have one solution or another. Translated with www.DeepL.com/Translator (free version)
Our philosophy is not to captivate the customer with proprietary software or solutions that force the loyalty of the end customer. We charge monthly. The relationship with our clients will always be based on transparency, trust and shared objectives. If this is not the case, we do not want a captive client. We have no permanence, no payment commitments, no software licenses to acquire. We offer and ask for total freedom and trust. Some agencies force to pay the annual services of the software use in the first installment. This is because the marketing strategy works in the medium term, on average you have to be working 12 months to see a before and after in the evolution of the results of the company. And this is so, there are no shortcuts in this sector. However, in our experience, after 30-90 days you can already sense how the application of this technique is going to work, since there are certain areas in which almost immediately after applying an adequate setup phase you start to see the first results. Therefore, although we agree that the ideal is to stay at least one year working your marketing plan.
Great. Our job is to make your company's digital presence profitable. To turn your website into a customer and sales machine. Often, or always, in our action plans, particularly in the initial start-up phase, we will have to tweak the structure, architecture, content and strategic approach of your website, social networks, content. If you already have a web agency will facilitate the work. We will work with them. If you don't have one, our web design and production team will do the job, don't worry. Translated with www.DeepL.com/Translator (free version)
HubSpot is a software benchmark on which many agencies are developing their services, but it is still a software that facilitates the control and integrated coordination of all content marketing actions. There are many other Inbound Marketing + Marketing Automation software companies: Marketo, ActOn, Salesfusion, InfusionSoft, SharpSpring, Eloqua, Pardot, eTrigue,... here is a list with more than 50 tools. Many of these solutions do not include all the features needed for a perfect Inbound Marketing software but it gives us an idea of the wide variety of features and pricing models. Here is a comparison within a map of functionalities. However, it is important to keep in mind that both HubSpot's software and that of its most direct competitors are proprietary solutions with a license fee, each one with its own commercial model, with a set of modules with functionalities that although it covers the entire attraction methodology, in our opinion it does not allow to perform other actions with flexibility. For example, the reports of performance metrics of advertising campaigns, to name a few, and other sets of actions that are essential in your Digital Marketing plan. They also offer many other functions that many SMEs would not need. In short, choosing the right Inbound Marketing solution is a complex process and we recommend you consult a specialist. Obviously the use of these tools to help you in the Inbound Marketing process, requires a monthly cost that must be added to the cost of the consulting service that you will need to manage it in case there is no one in your company trained to do it. Our approach is substantially different. We do not believe that software is the solution to an Inbound Marketing plan. Software is an aid to simplify management. Our approach focuses on the service and the marketing plan and adapts the best solution to each company.
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